Free live training for gaming creators (1K–50K)

How Gaming Brands Actually Choose Which Creators to Sponsor

(From Someone Who Made Those Decisions)

I managed £2M+ in influencer budgets for gaming publishers at Fourth Floor Creative. Briefs landed on my desk, I built the shortlists, I picked who got paid. In 40 minutes I'll show you exactly how that process works, and why creators your size get rejected before anyone watches a single video.

Live attendees get the shortlist filters as a one-page PDF. Replay goes to registrants only.

What you'll learn

Three things I couldn't say out loud while I was inside

1

What a real brand brief looks like

The actual document agencies receive when a publisher has money to spend. Once you've seen one, you'll understand why "just make good content" isn't the game.

2

The three filters agencies apply to every shortlist

Follower count isn't one of them. I'll show you what we actually checked, in order, and how long each check took.

3

The #1 reason small creators get rejected

It's not size, and it takes about 4 seconds to trigger. It's also completely fixable, usually within a week.

Who's teaching

Daniel Ball

Senior Campaign Manager at Fourth Floor Creative (2022–2024), £2M+ in gaming influencer budgets. Ex Head of Operations at Zygomedia, where his 12-person team shipped 80+ uploads a week. Now runs Rigsaw (gaming editing agency) and co-founded VEXi (gaming influencer agency, clients incl. Wizards of the Coast and Secret Mode). Runs CrateUp, 14K subs, so he still practises what he teaches.

Every other training is "how I grew." This is "how you get picked."

£2M+
budgets managed
80+
uploads/week shipped
2
agencies run today
14K
subs on his own channel
Who it's for

Twitch streamers and gaming YouTubers, 1K to 50K

If you're trying to go full-time and you've ever wondered why brands sponsor creators smaller than you, this answers it.

Straight up: 30 minutes of teaching, then 10 minutes about my paid programme for those who want to go deeper, then open Q&A. The teaching stands on its own. Come for that.
Save my seat (free) Thursday 31 July, 7pm UK. Live attendees get the filters PDF.